Making a large seem small. (marketing campaign promoting Pinnacle Financial Services'acquisition of People's State Bank and First Federal Savings Bank)(Cover Story): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on February 1, 1997. The length of the article is 918 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Pinnacle Financial Services staged a multimedia advertising campaign when it acquired People's State Bank and First Federal Savings Bank. The initiative featured the faces of employees of the acquired banks as well as the new name of the banks, Pinnacle Financial Services. This approach helped to ensure loyal customers that although the names of People's State and First Federal were being changed, the same employees would still be attending to their needs.

Citation Details
Title: Making a large seem small. (marketing campaign promoting Pinnacle Financial Services'acquisition of People's State Bank and First Federal Savings Bank)(Cover Story)
Author: Maggie Smith
Publication:Bank Marketing (Magazine/Journal)
Date: February 1, 1997
Publisher: Bank Marketing Assn.
Volume: v29 Issue: n2 Page: p54(2)

Article Type: Cover Story

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