Cross-selling can help bolster customer retention. (property and casualty insurance agents): An article from: National Underwriter Property & Casualty-Risk & Benefits Management

This digital document is an article from National Underwriter Property & Casualty-Risk & Benefits Management, published by The National Underwriter Company on May 12, 1997. The length of the article is 1436 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Insurance agents should sell more than one type of policy to retain their customers. However, the agents must educate themselves to become competent in advising their customers about their financial affairs. Also, the agents should be able to service these products, which should fulfill client needs, and which should constitute a good investment. For instance, homeowners and auto insurance clients may need allied products, including policies covering boats and/or personal property.

Citation Details
Title: Cross-selling can help bolster customer retention. (property and casualty insurance agents)
Author: David F. Steppat
Publication:National Underwriter Property & Casualty-Risk & Benefits Management (Magazine/Journal)
Date: May 12, 1997
Publisher: The National Underwriter Company
Volume: v101 Issue: n19 Page: p3(2)

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