Giving them a good reason. (how to persuade consumers to use enhanced ATM)(Cover Story): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on March 1, 1997. The length of the article is 1870 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Financial institutions can persuade their customers to activate and frequently use their enhanced ATM cards through rewards and incentives. Through a cash rebate program, point-of-sale discounts and a sweepstake, MasterCard International has proven that well-planned and organized rewards and incentive programs can spur customers to use their ATM cards or point-of-sale debit cards. Companies that want to offer rewards and incentives should first study their customers and create the right segmentation scheme, hold a pilot incentive program, time promotions effectively and leverage resources.

Citation Details
Title: Giving them a good reason. (how to persuade consumers to use enhanced ATM)(Cover Story)
Author: Alexander McKeveny
Publication:Bank Marketing (Magazine/Journal)
Date: March 1, 1997
Publisher: Bank Marketing Assn.
Volume: v29 Issue: n3 Page: p37(4)

Article Type: Cover Story

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