All about donors. (different motivations in giving)(Thoughts from the Copy Corner)(Column): An article from: Fund Raising Management

This digital document is an article from Fund Raising Management, published by Hoke Communications, Inc. on April 1, 1997. The length of the article is 1849 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: There are several reasons why donors support certain organizations and give contributions. Some donors give because of the internal need for personal bond with the organization that they support. Others give because they are lonely or guilty. Some give because they do not want to break the habit. Whatever their motivations may be, it takes an expert study of human nature to match what donors really need. Techniques in writing direct-mail fund raising letters are discussed.

Citation Details
Title: All about donors. (different motivations in giving)(Thoughts from the Copy Corner)(Column)
Author: Con Squires
Publication:Fund Raising Management (Magazine/Journal)
Date: April 1, 1997
Publisher: Hoke Communications, Inc.
Volume: v28 Issue: n2 Page: p34(2)

Article Type: Column

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