Beyond personalization: when handwriting makes a difference.: An article from: Fund Raising Management
Book Details
Author(s)Jenny Printz, Dwight Maltby
PublisherHoke Communications, Inc.
ISBN / ASINB00097NDX0
ISBN-13978B00097NDX8
MarketplaceFrance 🇫🇷
Description
This digital document is an article from Fund Raising Management, published by Hoke Communications, Inc. on May 1, 1997. The length of the article is 1620 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: The Union Gospel Mission of Seattle, one of America's premier urban humanitarian organizations, has discovered a new way to elicit positive response from donors and ultimately increase its revenues. They believed that more committed donors to the organization would be motivated by a highly personalized handwritten package, which included a single folded card with four paragraphs of typed copy and a handwritten paragraph of about 25 words at the end of the card as well as a return envelope. This strategy is expected to open doors for a new fund-raising success of the organization.
Citation Details
Title: Beyond personalization: when handwriting makes a difference.
Author: Jenny Printz
Publication:Fund Raising Management (Magazine/Journal)
Date: May 1, 1997
Publisher: Hoke Communications, Inc.
Volume: v28 Issue: n3 Page: p16(4)
Distributed by Thomson Gale
From the supplier: The Union Gospel Mission of Seattle, one of America's premier urban humanitarian organizations, has discovered a new way to elicit positive response from donors and ultimately increase its revenues. They believed that more committed donors to the organization would be motivated by a highly personalized handwritten package, which included a single folded card with four paragraphs of typed copy and a handwritten paragraph of about 25 words at the end of the card as well as a return envelope. This strategy is expected to open doors for a new fund-raising success of the organization.
Citation Details
Title: Beyond personalization: when handwriting makes a difference.
Author: Jenny Printz
Publication:Fund Raising Management (Magazine/Journal)
Date: May 1, 1997
Publisher: Hoke Communications, Inc.
Volume: v28 Issue: n3 Page: p16(4)
Distributed by Thomson Gale
