Extending your retail marketing with sponsorships.: An article from: Journal of Property Management

This digital document is an article from Journal of Property Management, published by Institute of Real Estate Management on May 1, 1997. The length of the article is 2331 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Managers of retail properties such as strip centers and shopping centers should consider entering into corporate sponsorships to increase their marketing budgets, boost merchant sales and fortify its position in the market. In sponsorship agreements, sponsors offer money, prizes, advertising and other benefits to the center while the retail properties provide consumer shopping base and a variety of stores. Small centers should initiate sponsor contact while large centers do not have to do so because they are usually approached by companies that want to sponsor. In attracting sponsors, centers should complete sponsorship presentation materials, including a property fact sheet. Potential sponsors are companies with stores in the centers, those whose products are sold in the malls, and chambers of commerce.

Citation Details
Title: Extending your retail marketing with sponsorships.
Author: Nancy R. Walters
Publication:Journal of Property Management (Refereed)
Date: May 1, 1997
Publisher: Institute of Real Estate Management
Volume: v62 Issue: n3 Page: p52(5)

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