Web of confusion. (difficulties in determining how many people visit sites on the World Wide Web) (includes related article on a Netscape counting feature ... An article from: American Journalism Review

This digital document is an article from American Journalism Review, published by University of Maryland on July 1, 1997. The length of the article is 4176 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Providers of newspaper sites on the World Wide Web were not, as of mid-1997, able to precisely measure how many individuals accessed a site. Accurate tracking of online readership would help allocate resources and advertisers. Newspapers can choose from software tools such as Interse's Market Focus, which analyzes site server logs, or Accrue Insight, which monitors network traffic, or PC Meter, a research service. Usage tracking should improve in sophistication as advertiser demand for accountability grows.

Citation Details
Title: Web of confusion. (difficulties in determining how many people visit sites on the World Wide Web) (includes related article on a Netscape counting feature called "cookies")
Author: Scott Kirsner
Publication:American Journalism Review (Refereed)
Date: July 1, 1997
Publisher: University of Maryland
Volume: v19 Issue: n6 Page: p34(6)

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