Marketing loves company. (direct mail marketing)(includes related articles on alternative media programs and strategic partnership): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on April 1, 1997. The length of the article is 2742 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Bank marketing focuses on the alternative ways of contemporary media programs, where banks can effectively utilize their direct marketing strategies. The major components of the program are the availability of media formats such as card decks and inserts, and the significant role of technology and contemporary media, which led to the development of direct marketing partnerships. Strategic partnerships involve pooling assets together to achieve individual goals and objectives in fulfilling customers' needs.

Citation Details
Title: Marketing loves company. (direct mail marketing)(includes related articles on alternative media programs and strategic partnership)
Author: Myron Gould
Publication:Bank Marketing (Magazine/Journal)
Date: April 1, 1997
Publisher: Bank Marketing Assn.
Volume: v29 Issue: n4 Page: p46(4)

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