Direct orders. (Nabisco's direct marketing efforts): An article from: Food Processing

This digital document is an article from Food Processing, published by Putman Media, Inc. on May 1, 1997. The length of the article is 874 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Nabisco has begun selling products directly to consumers. The company has included the Crown Pilot crackers brand in its small-order program after coastal New England markets strongly opposed the product's discontinuation in 1996 while a catalog and Internet direct-order service was launched in 1995. Other food companies that have ventured into the field of direct marketing include Campbell Soup Co and Kraft General Foods.

Citation Details
Title: Direct orders. (Nabisco's direct marketing efforts)
Author: Jack Neff
Publication:Food Processing (Magazine/Journal)
Date: May 1, 1997
Publisher: Putman Media, Inc.
Volume: v58 Issue: n5 Page: p48(2)

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