Market study results released: new product introduction success, failure rates analyzed.: An article from: Frozen Food Digest

This digital document is an article from Frozen Food Digest, published by Frozen Food Digest, Inc. on July 1, 1997. The length of the article is 460 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Linton, Matysiak & Wilkes, Inc has released the results of their study on new product introductions in the retail grocery industry. The study reviewed 1,935 new products from the top 20 food companies to determine overall product mortality, new item mortality, line extension mortality, line extension to new item ratios, regional breakdowns, and national introductions. The study found that the failure rate for new product introduction in the sector is 70% to 80% and that strategic marketing can increase new product success rate.

Citation Details
Title: Market study results released: new product introduction success, failure rates analyzed.
Publication:Frozen Food Digest (Magazine/Journal)
Date: July 1, 1997
Publisher: Frozen Food Digest, Inc.
Volume: v12 Issue: n5 Page: p76(1)

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