A sales culture should be growth-focused not product focused. (developing a bank sales culture): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on July 1, 1997. The length of the article is 1527 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Bankers must become aware of the factors essential to building successful retail bank sales cultures. These include realizing that successful cultures are growth-focused involving the promotion of lasting customer relationships rather than product-focused which involves short-term transaction-based relationships. Human resource professionals also play key roles in the process by hiring the right personnel and contributing to the development of sales incentive programs.

Citation Details
Title: A sales culture should be growth-focused not product focused. (developing a bank sales culture)
Author: Jeff Sucec
Publication:Bank Marketing (Magazine/Journal)
Date: July 1, 1997
Publisher: Bank Marketing Assn.
Volume: v29 Issue: n7 Page: p101(2)

Distributed by Thomson Gale