A critical analysis of USAir's image repair discourse.: An article from: Business Communication Quarterly

This digital document is an article from Business Communication Quarterly, published by Association for Business Communication on September 1, 1997. The length of the article is 6991 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Crisis communication literature focuses on what to do before and after a crisis and on the kind of crises corporations face, giving less emphasis on options embodied on the messages about a crisis. The theory of image repair provides useful insights into message design. This theory was applied in analyzing USAir's response to media coverage about the causes of the Pittsburgh crash in 1994. The study further provides suggestions for including such cases in the classroom to teach persuasion strategies.

Citation Details
Title: A critical analysis of USAir's image repair discourse.
Author: William L. Benoit
Publication:Business Communication Quarterly (Refereed)
Date: September 1, 1997
Publisher: Association for Business Communication
Volume: v60 Issue: n3 Page: p38(20)

Distributed by Thomson Gale