Dancing with the devil.(The Business of Journalism): An article from: American Journalism Review

This digital document is an article from American Journalism Review, published by University of Maryland on October 1, 1997. The length of the article is 783 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Local newspapers have to choose between joining forces with Microsoft in creating a Web presence or establishing their own Web sites. Despite Bill Gates' assertion that Microsoft is not going to compete with local newspapers for advertisement revenues, it is clear that Microsoft is aware of this huge potential revenue area. MediaNews Group, with over 24 local newspapers, is one of the groups that has joined with Microsoft in a shared revenue agreement. Knight-Ridder is a proponent of newspapers establishing a distinctive Internet presence and retaining brand name recognition.

Citation Details
Title: Dancing with the devil.(The Business of Journalism)
Author: John Morton
Publication:American Journalism Review (Refereed)
Date: October 1, 1997
Publisher: University of Maryland
Volume: v19 Issue: n8 Page: p68(1)

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