Segs and the single card. (segmentation of credit card by profession): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on August 1, 1997. The length of the article is 701 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The Really Big Bank Platinum VISA card is not specifically offered to a single profession as implied by its marketing slant. It is offered to literary professionals, mechanics, bakers and other kinds of professionals. It was only a kind of bank marketing technique used to attract people who yearn for the pleasure of using a VISA card, and make them feel privileged and honored by receiving an invitation for application. The promotion received very little response from the people after realizing this ridiculous move from the Really Big Bank.

Citation Details
Title: Segs and the single card. (segmentation of credit card by profession)
Author: Kevin Sheridan
Publication:Bank Marketing (Magazine/Journal)
Date: August 1, 1997
Publisher: Bank Marketing Assn.
Volume: v29 Issue: n8 Page: p5(1)

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