Getting the holistic picture. (banking industry)(Cover Story): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on September 1, 1997. The length of the article is 3617 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Bank marketing trends focus on innovative approaches in managing and acquiring customer service. Banks continue to look for ways to provide value and profitability among its clients. The use of database technology in analyzing information is a holistic approach banks apply to customer management. These approaches help in valuing customers and in eventually increasing return of investments.

Citation Details
Title: Getting the holistic picture. (banking industry)(Cover Story)
Author: Lee Rosenthal
Publication:Bank Marketing (Magazine/Journal)
Date: September 1, 1997
Publisher: Bank Marketing Assn.
Volume: v29 Issue: n9 Page: p15(7)

Article Type: Cover Story

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