The idea doctor is in. (bank marketing): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on September 1, 1997. The length of the article is 2421 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Bank marketing entails a lot of creativity in order to attract customers. Sixteen different ways of being creative were given as guidelines in making bank marketing strategies. These guidelines would help in developing an effective marketing program approach in the competitive world of bank marketing. A first step to be creative is to act like a child wherein new ideas are formed.

Citation Details
Title: The idea doctor is in. (bank marketing)
Author: George Wachtel
Publication:Bank Marketing (Magazine/Journal)
Date: September 1, 1997
Publisher: Bank Marketing Assn.
Volume: v29 Issue: n9 Page: p41(4)

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