Debit card market is worth the hurdles.: An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on September 1, 1997. The length of the article is 1489 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The Center for Banking Information offers ideas on marketing debit cards. These cards maximize bank marketers' investment on high cost promotions and other sales techniques. These debit cards help banks generate profit and at the same time convenience for its customers in making transactions with their checking accounts. Debit card usage also helps banks build customer loyalty.

Citation Details
Title: Debit card market is worth the hurdles.
Author: Linda Wengel
Publication:Bank Marketing (Magazine/Journal)
Date: September 1, 1997
Publisher: Bank Marketing Assn.
Volume: v29 Issue: n9 Page: p50(3)

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