Taking on Goliath: it's tough to unseat King Coke, but Pepsi's strategic initiatives may change the playing field. (Pepsi Cola's marketing move against Coca-Cola Co): An article from: Food Processing

Name: Taking on Goliath: it's tough to unseat King Coke, but Pepsi's strategic initiatives may change the playing field. (Pepsi Cola's marketing move against Coca-Cola Co): An article from: Food Processing
Author: Mary Ellen Kuhn
ISBN: 978B00097SLS8

Author Mary Ellen Kuhn

Publisher Putman Media, Inc.

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Book Details

Author(s) Mary Ellen Kuhn

Publisher Putman Media, Inc.

ISBN / ASIN B00097SLSM

ISBN-13 978B00097SLS8

Marketplace United Kingdom 🇬🇧

Taking on Goliath: it's tough to unseat King Coke, but Pepsi's strategic initiatives may change the playing field. (Pepsi Cola's marketing move against Coca-Cola Co): An article from: Food Processing

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