Beyond the supermarket: why it's time to take another look at your distribution channels. (food processors' distribution channels): An article from: Food Processing

This digital document is an article from Food Processing, published by Putman Media, Inc. on September 1, 1997. The length of the article is 1283 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Many food processors consider supermarkets as the most important channel of distribution. However, other distribution channels such as schools, hospitals, video stores, sport stadiums and vending machines offer the same products, thus, showing their potential for being successful media for product distribution. Experts suggest that food processors should consider these other options in distributing their products because supermarkets are more focused on finding ways to compete with other companies and prioritizing on private label brands.

Citation Details
Title: Beyond the supermarket: why it's time to take another look at your distribution channels. (food processors' distribution channels)
Author: John Stanton
Publication:Food Processing (Magazine/Journal)
Date: September 1, 1997
Publisher: Putman Media, Inc.
Volume: v58 Issue: n9 Page: p53(2)

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