Seeking content, not just flash. (Generation-X looking for content in news): An article from: American Journalism Review

This digital document is an article from American Journalism Review, published by University of Maryland on November 1, 1997. The length of the article is 870 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: News Directors discovered that what appeals to Generation-X is what appeals to older viewers. In a study, men and women of Generation-X were more interested in stories about their community and government than entertainment and sports. It was also found that these people had as much diverse interests as older viewers.

Citation Details
Title: Seeking content, not just flash. (Generation-X looking for content in news)
Author: Lou Prato
Publication:American Journalism Review (Refereed)
Date: November 1, 1997
Publisher: University of Maryland
Volume: v19 Issue: n9 Page: p46(1)

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