Uncovering the real market: how to conduct your own marketing audit.: An article from: Journal of Property Management

This digital document is an article from Journal of Property Management, published by Institute of Real Estate Management on September 1, 1997. The length of the article is 2271 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: A marketing audit can help real estate owners, developers and managers gain a more realistic view of their properties, their target markets and even their own staffs. One audit tool that can be used to develop a better understanding of the market is face-to-face interaction with people. By listening to what the customer has to say, real estate firms can optimize their marketing efforts. Another technique is the rent-comparable analysis, which is helpful in calculating market rents, assigning values to amenities and comparing properties against the competition. It is also beneficial to assess the performance of the real estate firm's own leasing staff and that of the competitors. Firms that succeed in identifying and effectively using subtle factors within a market will create a perception of service and satisfaction and will experience real improvements in their assets.

Citation Details
Title: Uncovering the real market: how to conduct your own marketing audit.
Author: Jennifer A. Nevitt
Publication:Journal of Property Management (Refereed)
Date: September 1, 1997
Publisher: Institute of Real Estate Management
Volume: v62 Issue: n5 Page: p38(6)

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