Diversity marketing will soon be the rule.: An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on November 1, 1997. The length of the article is 1103 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Banking institutions should have a clear understanding of immigrants' different attitudes toward finance so they could devise ways of marketing their products and services to this diverse market. Immigrants have different perceptions of banking which depend on the culture they have been accustomed to. This serves as a challenge for banks to make their customers aware of the benefits and savings that can be derived from their services. It is also important to focus attention on overcoming language barriers.

Citation Details
Title: Diversity marketing will soon be the rule.
Author: Elinor Dumont
Publication:Bank Marketing (Magazine/Journal)
Date: November 1, 1997
Publisher: Bank Marketing Assn.
Volume: v29 Issue: n11 Page: p14(2)

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