My fair customer.(bank communications in customer relations): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on May 1, 1999. The length of the article is 1577 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Effective communication with customers is critical in the marketing of bank products. The banking industry must develop consumer-based messages that use language clients understand and connect to their emotions. Using new technologies to enhance customer communications at a lower cost is possible provided banks remember the core of such communications, which is the honest relationship, Furthermore, if banks perceive clients as partners, their customer communications will truly be about their clients.

Citation Details
Title: My fair customer.(bank communications in customer relations)
Author: Elinor Dumont
Publication:Bank Marketing (Magazine/Journal)
Date: May 1, 1999
Publisher: Bank Marketing Assn.
Volume: 31 Issue: 5 Page: 10(2)

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