Satisfaction by design. (customer satisfaction): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on November 1, 1997. The length of the article is 2955 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Customer satisfaction cannot be achieved without clearly understanding what customers expect. This is what banking institutions should bear in mind if they aim to increase their customer base and improve their growth potentials. Information design in banking plays an essential role in achieving customer satisfaction, and the process always starts by setting customer service standards. There are several tools that could be used in gathering relevant information to increase awareness to customer demands. The most viable method is to conduct customer surveys.

Citation Details
Title: Satisfaction by design. (customer satisfaction)
Author: Mark Johnson
Publication:Bank Marketing (Magazine/Journal)
Date: November 1, 1997
Publisher: Bank Marketing Assn.
Volume: v29 Issue: n11 Page: p20(6)

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