Battling information overload.: An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on November 1, 1997. The length of the article is 549 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Stiff competition in the banking industry has stirred industry players to increase their promotional activities. However, it is inevitable that information overload would most likely result as customers are flooded with various information which they need to clearly understand. Because of information overload, banks find difficulty in getting their messages across to customers. This is an area where information architects serve an important function. They could help in creating a systematic design where information is easily understood using the appropriate media.

Citation Details
Title: Battling information overload.
Author: Mark Johnson
Publication:Bank Marketing (Magazine/Journal)
Date: November 1, 1997
Publisher: Bank Marketing Assn.
Volume: v29 Issue: n11 Page: p26(2)

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