Identifying world-class customer service goals.: An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on November 1, 1997. The length of the article is 470 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Banking institutions as service-oriented organizations need to put customers on top of their priority lists. It is important for banks to assess the level of their customer service performance to determine how they fare in the face of stiff market competition. Customer service measurement systems should be put in place as essential elements of banking strategies and business marketing plans. Implementing this system requires a thorough analysis of service objectives and performance based on established customer service standards.

Citation Details
Title: Identifying world-class customer service goals.
Author: Ann Biere
Publication:Bank Marketing (Magazine/Journal)
Date: November 1, 1997
Publisher: Bank Marketing Assn.
Volume: v29 Issue: n11 Page: p37(1)

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