A new guise for Guiltless Gourmet. (baked tortilla chip pioneer Guiltless Gourmet Inc.): An article from: Food Processing

This digital document is an article from Food Processing, published by Putman Media, Inc. on December 1, 1997. The length of the article is 2219 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Baked tortilla chip maker Guiltless Gourmet Inc's dominance came to an end when competitor Frito-Lay placed 'Baked Tostitos' on US supermarket shelves. The Austin, Texas-based company has since been making several changes in the production of its tortilla chips to meet the challenges presented by its giant competitor. These adjustments include practicing new marketing, manufacturing, packaging and distribution strategies. For instance, the packaging division is now set apart from cooking, allowing air conditioning which improves the products and benefits the workers.

Citation Details
Title: A new guise for Guiltless Gourmet. (baked tortilla chip pioneer Guiltless Gourmet Inc.)
Author: Pan Demetrakakes
Publication:Food Processing (Magazine/Journal)
Date: December 1, 1997
Publisher: Putman Media, Inc.
Volume: v58 Issue: n12 Page: p69(5)

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