Linking marketing to revenue generation.: An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on December 1, 1997. The length of the article is 556 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: There are various methods by which marketing can become a significant source of direct and indirect corporate income. Marketers should actively identify market opportunities. This could be done through market segmentation studies and other marketing campaigns geared towards meeting customer preferences. Similarly, market positioning for products and services should be developed with revenue generation in mind. An effective coordination of marketing efforts could widen and promote revenue opportunities for an organization.

Citation Details
Title: Linking marketing to revenue generation.
Author: Lance E. Kessler
Publication:Bank Marketing (Magazine/Journal)
Date: December 1, 1997
Publisher: Bank Marketing Assn.
Volume: v30 Issue: n1 Page: p80(1)

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