Marketing 101: accounting firms. (marketing tips for accountants): An article from: The National Public Accountant

This digital document is an article from The National Public Accountant, published by National Society of Public Accountants on September 1, 1997. The length of the article is 1371 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Accountants are advised to harness their ability to market themselves if they are to gain competitive advantage in the industry. They should evaluate the viability of hiring a consultant who can do their marketing for them. The consultant should be an expert in his or her field and is adept at enforcing marketing strategies essential for lucrative business. Expectations of the company should complement goals of the consultant.

Citation Details
Title: Marketing 101: accounting firms. (marketing tips for accountants)
Author: Martha K. Richardson
Publication:The National Public Accountant (Magazine/Journal)
Date: September 1, 1997
Publisher: National Society of Public Accountants
Volume: v42 Issue: n7 Page: p36(2)

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