Technology offers fresh approaches to marketing mortgages.: An article from: Bank Marketing
Book Details
Author(s)Lynn Weinstein
PublisherBank Marketing Assn.
ISBN / ASINB00097VJH2
ISBN-13978B00097VJH8
MarketplaceIndia 🇮🇳
Description
This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on June 1, 1997. The length of the article is 1196 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: The Internet has been considered as one of the most powerful marketing mediums since the advent of television commercials. Web sites have been exploited by banks as a way of reaching real estate agents and potential customers. Several banks have integrated mortgage calculator in their web sites to give allow their customers to compute their mortgage payments and compare these figures with their rent payments. For people who have no access to the Internet at home, interactive kiosks that contain the same features as in the web sites are placed by some banks in accessible locations such as bank lobbies and malls.
Citation Details
Title: Technology offers fresh approaches to marketing mortgages.
Author: Lynn Weinstein
Publication:Bank Marketing (Magazine/Journal)
Date: June 1, 1997
Publisher: Bank Marketing Assn.
Volume: 29 Issue: 6 Page: 18(2)
Distributed by Thomson Gale
From the supplier: The Internet has been considered as one of the most powerful marketing mediums since the advent of television commercials. Web sites have been exploited by banks as a way of reaching real estate agents and potential customers. Several banks have integrated mortgage calculator in their web sites to give allow their customers to compute their mortgage payments and compare these figures with their rent payments. For people who have no access to the Internet at home, interactive kiosks that contain the same features as in the web sites are placed by some banks in accessible locations such as bank lobbies and malls.
Citation Details
Title: Technology offers fresh approaches to marketing mortgages.
Author: Lynn Weinstein
Publication:Bank Marketing (Magazine/Journal)
Date: June 1, 1997
Publisher: Bank Marketing Assn.
Volume: 29 Issue: 6 Page: 18(2)
Distributed by Thomson Gale
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