The great e-qualizer.(includes a related article on Internet disclosure policies)(effects of electronic commerce on the banking industry)(Cover Story): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on June 1, 1997. The length of the article is 5776 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Bank websites can be classified into four major categories based on their functions. It can be a digital business card, which merely lets web surfers know that the bank exists. It can be a venue for substantive advertising, which may contain detailed information on the bank's services, branch location and hours. Thirdly, it can be interactive. This function allows Net visitors to fill online application forms and conduct inquiries. The last category is home banking, which allows customers to review their accounts, balance statements and transfer funds.

Citation Details
Title: The great e-qualizer.(includes a related article on Internet disclosure policies)(effects of electronic commerce on the banking industry)(Cover Story)
Author: Andy Zavoina
Publication:Bank Marketing (Magazine/Journal)
Date: June 1, 1997
Publisher: Bank Marketing Assn.
Volume: 29 Issue: 6 Page: 22(8)

Article Type: Cover Story

Distributed by Thomson Gale