Survey shows banks plan to beef up their websites.: An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on June 1, 1997. The length of the article is 540 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: A survey of 100 banks by NetMarquee Inc. revealed that banks that have been operating their websites for more than nine months have plans of adding substantial features to their sites. Most of the banks surveyed have indicated a desire to develop and strengthen their online presence. Some 65% of the banks surveyed have plans of developing their websites while 20% percent are in the process of initiating site improvements. The survey also indicated that the largest banks are the most committed to website improvement, the mid-sized banks are less committed and the small banks are the least interested.

Citation Details
Title: Survey shows banks plan to beef up their websites.
Author: David E. Gumpert
Publication:Bank Marketing (Magazine/Journal)
Date: June 1, 1997
Publisher: Bank Marketing Assn.
Volume: 29 Issue: 6 Page: 26(1)

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