Up close & profitable.(includes related article on survey analysis of consumer behavior)(bank customer relations): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on June 1, 1997. The length of the article is 2376 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Bank client loyalty was found to be a result of personal and responsive service. Since most banks are dealing with an aging customer base, it is critical that banks continue to satisfy their present customers while constantly seeking ways to attracts new clients. Low fees and competitive rates tend to attract new customers while responsive services commands customer loyalty. As a result, many customers are drawn to smaller banks due to the personalized services as against larger banks, which are commonly perceived to be snobbish and high-profile.

Citation Details
Title: Up close & profitable.(includes related article on survey analysis of consumer behavior)(bank customer relations)
Author: Cindy Cantrell
Publication:Bank Marketing (Magazine/Journal)
Date: June 1, 1997
Publisher: Bank Marketing Assn.
Volume: 29 Issue: 6 Page: 45(6)

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