This digital document is an article from American Journalism Review, published by University of Maryland on April 1, 1998. The length of the article is 797 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: President and General Manager Eric Land of CBS TV affiliate WBMB of Birmingham, Alabama engineered a station overhaul after focusing on market research and focus groups. He let go most of the newsroom staff, including 21 anchors, reporters, producers, and assignment editors. The reason for these changes were ratings. WBMG ranked below other stations.
Citation Details Title: From Birmingham to the world - in a minute. (overhauling of CBS affiliate in Birmingham, Alabama) Author: Patrick Rogers Publication:American Journalism Review (Refereed) Date: April 1, 1998 Publisher: University of Maryland Volume: v20 Issue: n3 Page: p14(1)