PR firms need to prepare for the big one. (managing major public relations events): An article from: St. Louis Journalism Review

This digital document is an article from St. Louis Journalism Review, published by SJR St. Louis Journalism Review on March 1, 1998. The length of the article is 1282 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Public relations expert Eileen Wixted says that planning is the key to the effective handling a major PR event or Big One. Wixted as hired by Iowa Methodist Medical Center in anticipation of the birth of the McCaughey septuplets in fall 1997. Wixted outlines the hospital PR battle plan which includes selecting spokespeople and then providing them with media training and scripted responses for different outcomes of the birth.

Citation Details
Title: PR firms need to prepare for the big one. (managing major public relations events)
Author: Rick Stoff
Publication:St. Louis Journalism Review (Magazine/Journal)
Date: March 1, 1998
Publisher: SJR St. Louis Journalism Review
Volume: v28 Issue: n204 Page: p18(1)

Distributed by Thomson Gale