Computer-assisted customer service. (banking institutions)(includes related article on bank marketing campaigns): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on March 1, 1998. The length of the article is 4026 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Financial institutions can utilize marketing customer information file (MCIF) systems as tools for providing customer service. Companies such as Great Financial used MCIF to classify its customers according to profitability while the Space Coast Credit Union used an MCIF system to create a new customer service initiative. These database marketing approaches are already widely practiced in other industries.

Citation Details
Title: Computer-assisted customer service. (banking institutions)(includes related article on bank marketing campaigns)
Author: Scott Hansen
Publication:Bank Marketing (Magazine/Journal)
Date: March 1, 1998
Publisher: Bank Marketing Assn.
Volume: v30 Issue: n3 Page: p30(7)

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