Switching channels: the effects of television channels on the mental representations of television news.: An article from: Journal of Broadcasting & Electronic Media

This digital document is an article from Journal of Broadcasting & Electronic Media, published by Broadcast Education Association on January 1, 1998. The length of the article is 5467 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the author: This study tests how people differentiate between television channels, conceptualized as having two important properties: channels differ in degree or of specialized content and are positioned within arrays varying in size, Participants watched news stories identified as emanating from either specialist news channels or from generalist channels. News on specialist channels was rated higher on news attributes and evaluated more positively than identical news on generalist channels. News watched on one channel was rated as more similar than identical news watched on four channels. Participants who watched news on four channels rated the television picture quality higher than those who watched on one channel. This pattern of results is consistent with the notion of channel as a place where television programs--and the people and action in them--exist.

Citation Details
Title: Switching channels: the effects of television channels on the mental representations of television news.
Author: Glenn Leshner
Publication:Journal of Broadcasting & Electronic Media (Refereed)
Date: January 1, 1998
Publisher: Broadcast Education Association
Volume: v42 Issue: n1 Page: p21(13)

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