Roll 'em!: the effects of picture motion on emotional responses.: An article from: Journal of Broadcasting & Electronic Media

This digital document is an article from Journal of Broadcasting & Electronic Media, published by Broadcast Education Association on January 1, 1998. The length of the article is 6277 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the author: An experiment investigated the effects of picture motion on individuals' emotional reactions to images. Participants in the study viewed moving and still versions of 27 different images extracted from a variety of film and television programs. Subjective measures (self-reports) and physiological data (skin conductance and heart rate) were obtained to provide convergent data on affective responses. Results indicate that picture motion significantly increased arousal, particularly when the image was already arousing. Both skin conductance and self-report data supported this finding. Picture motion also tended to prompt more heart-rate deceleration, most likely reflecting a greater allocation of attention to the more arousing images. In this stud y, the influence of picture motion on affective valence was evident only in the self-report measures; positive images were experienced as more positive and negative images as more negative when the image contained motion.

Citation Details
Title: Roll 'em!: the effects of picture motion on emotional responses.
Author: Benjamin H. Detenber
Publication:Journal of Broadcasting & Electronic Media (Refereed)
Date: January 1, 1998
Publisher: Broadcast Education Association
Volume: v42 Issue: n1 Page: p113(15)

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