In the niche: marketing your firm. (includes related article on using newsletters to market a firm)(Law Office Management): An article from: Trial

This digital document is an article from Trial, published by Association of Trial Lawyers of America on January 1, 1998. The length of the article is 2788 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Marketing is essential in the business of law, and is especially important for nontraditional firms, including creating an image for the firm, choosing the target audience, defining and refining the message as well as consistency in the approach, selecting advertising mediums, creativity and committing necessary resources, and persisting for the long term. After lawyers in niche firms appreciate that marketing requires a thought-out plan, it is more likely to be effective.

Citation Details
Title: In the niche: marketing your firm. (includes related article on using newsletters to market a firm)(Law Office Management)
Author: Nancy E. Kenner
Publication:Trial (Magazine/Journal)
Date: January 1, 1998
Publisher: Association of Trial Lawyers of America
Volume: 34 Issue: n1 Page: 50(5)

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