Packaged programs: the ties that bind. (packaged accounts and loyalty programs offered by banks): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on April 1, 1998. The length of the article is 797 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Loyalty programs and packaged accounts have proven to be effective in producing loyal customers. Anecdotal evidence from Packers Nebraska Bank and Trust Co, Geneva State Bank and Wilmington Savings Fund Society shows that these initiatives facilitate greater cross-sell relationships, and are able to engender customer satisfaction and increase customer retention. Banks considering to implement these offerings should make sure that they are suitable to the specific needs of their customer.

Citation Details
Title: Packaged programs: the ties that bind. (packaged accounts and loyalty programs offered by banks)
Publication:Bank Marketing (Magazine/Journal)
Date: April 1, 1998
Publisher: Bank Marketing Assn.
Volume: v30 Issue: n4 Page: p13(2)

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