Personal lines online: insurance over the Internet. (includes related article on banks' insurance business): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on April 1, 1998. The length of the article is 2582 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The banking industry has an edge over other competitors in the online sale of insurance products. For one, banks have already established trusting relationships with consumers. Moreover, they are pioneers in electronic commerce and are dedicated to expanding their electronic commerce capacities. Also, they have the ability to use their expansive distribution channels, product offerings and service infrastructures for marketing online insurance policies. Bank companies should consider the online sale of auto insurance because this is the most lucrative business.

Citation Details
Title: Personal lines online: insurance over the Internet. (includes related article on banks' insurance business)
Author: Todd Eyler
Publication:Bank Marketing (Magazine/Journal)
Date: April 1, 1998
Publisher: Bank Marketing Assn.
Volume: v30 Issue: n4 Page: p49(5)

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