Myth #5: sales management means "process.": An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on April 1, 1998. The length of the article is 623 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Banking companies should reform their sales management practices because emerging market realities are requiring new strategies. Good sales management requires not just additional processes but also new content. Therefore, information about customer profitability, cash potential, channel preferences and purchasing motivations are needed in the new sales management. Front line staff should be provided with these information and trained on how to use them to ensure bank success.

Citation Details
Title: Myth #5: sales management means "process."
Author: Robert Hall
Publication:Bank Marketing (Magazine/Journal)
Date: April 1, 1998
Publisher: Bank Marketing Assn.
Volume: v30 Issue: n4 Page: p54(1)

Distributed by Thomson Gale