Strategic internal partnerships.: An article from: Bank Marketing
Book Details
Author(s)Honoria Vivell
PublisherBank Marketing Assn.
ISBN / ASINB000987CKY
ISBN-13978B000987CK6
AvailabilityAvailable for download now
Sales Rank13,482,810
MarketplaceUnited States 🇺🇸
Description
This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on April 1, 1998. The length of the article is 713 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: A bank established a strategic partnership among its internal departments to avoid negative customer reactions to the changes in its products. The marketing department pioneered this effort, realizing that customers may not welcome the bank's decision to reprice products, merge and restructure its product line, and launch a new statement format. The marketing department partnered with the training department to create tool kits for all branch managers and call center staff. An advisory panel composed of branch managers was formed to help in the design and implementation of the new program. The operations, systems, legal and audit units also took part.
Citation Details
Title: Strategic internal partnerships.
Author: Honoria Vivell
Publication:Bank Marketing (Magazine/Journal)
Date: April 1, 1998
Publisher: Bank Marketing Assn.
Volume: v30 Issue: n4 Page: p64(1)
Distributed by Thomson Gale
From the supplier: A bank established a strategic partnership among its internal departments to avoid negative customer reactions to the changes in its products. The marketing department pioneered this effort, realizing that customers may not welcome the bank's decision to reprice products, merge and restructure its product line, and launch a new statement format. The marketing department partnered with the training department to create tool kits for all branch managers and call center staff. An advisory panel composed of branch managers was formed to help in the design and implementation of the new program. The operations, systems, legal and audit units also took part.
Citation Details
Title: Strategic internal partnerships.
Author: Honoria Vivell
Publication:Bank Marketing (Magazine/Journal)
Date: April 1, 1998
Publisher: Bank Marketing Assn.
Volume: v30 Issue: n4 Page: p64(1)
Distributed by Thomson Gale
