Connecting theory and practice: women scientist role models in television programming.: An article from: Journal of Broadcasting & Electronic Media

This digital document is an article from Journal of Broadcasting & Electronic Media, published by Broadcast Education Association on January 1, 1998. The length of the article is 4549 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the author: Bem's gender schema theory (Bem 1981, 1983, 1993) provides a useful framework for examining the influence of women scientist role models on girls' perceptions of science and scientists. The purpose of this paper is (1) to describe how Bem's gender schema theory serves as a framework for guiding future research, (2) to examine the fundamental premises of Bem's gender schema theory as they relate to the processing of information about science and gender roles, and (3) to identify key conditions and criteria from gender schema theory to guide the design of television programs that use role models to reduce gender-stereotyping of science.

Citation Details
Title: Connecting theory and practice: women scientist role models in television programming.
Author: Jocelyn Steinke
Publication:Journal of Broadcasting & Electronic Media (Refereed)
Date: January 1, 1998
Publisher: Broadcast Education Association
Volume: v42 Issue: n1 Page: p142(10)

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