The top 10 principles of food marketing warfare: here's what the food marketing winners do.(Food Business): An article from: Food Processing

This digital document is an article from Food Processing, published by Putman Media, Inc. on March 1, 1998. The length of the article is 1539 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: An examination of a number of marketing battles has identified 10 principles that successful food marketing professionals follow. Among these principles are leadership, knowledge of the business and an understanding of customer needs and preferences. Knowledge of the playing field and the competition is also important. Aside from these, food market players also need to cultivate an element of surprise in their marketing approach and remain focused on the task. Resources and mobility should also be considered. Finally, an offensive approach to marketing is recommended.

Citation Details
Title: The top 10 principles of food marketing warfare: here's what the food marketing winners do.(Food Business)
Author: John L. Stanton
Publication:Food Processing (Magazine/Journal)
Date: March 1, 1998
Publisher: Putman Media, Inc.
Volume: v59 Issue: n3 Page: p61(3)

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