Powerful fund-raising letters - from A to Z. (part 1): An article from: Fund Raising Management

This digital document is an article from Fund Raising Management, published by Hoke Communications, Inc. on April 1, 1998. The length of the article is 2938 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Several concepts that can be used to enhance the effectiveness and profitability of fund-raising letters are presented. These include acceptability, accessibility, altruism, appeal, aspirations, attractiveness, authority, brochures, benefits, clarity, compassion, committment, connection and consistency. Issues such as credibility, education, emotion, force and fear are also deemed important.

Citation Details
Title: Powerful fund-raising letters - from A to Z. (part 1)
Author: Dean Rieck
Publication:Fund Raising Management (Magazine/Journal)
Date: April 1, 1998
Publisher: Hoke Communications, Inc.
Volume: v29 Issue: n2 Page: p25(4)

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