Powerful fund-raising letters - from A to Z. (part 3)(fund-raising concepts): An article from: Fund Raising Management

This digital document is an article from Fund Raising Management, published by Hoke Communications, Inc. on June 1, 1998. The length of the article is 3614 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Several key concepts are important in the management of fund-raising. These provide direct, personal and cost-effective strategies and various ideas for managers appealing to prospective donors. Some of these include reciprocation, recognition, responsibility, risk, success, social proof, target, tax deductibility, technique, tension, urgency and voluntarism. These concepts also provide reasons why charitable contributions can benefit the donors.

Citation Details
Title: Powerful fund-raising letters - from A to Z. (part 3)(fund-raising concepts)
Author: Dean Rieck
Publication:Fund Raising Management (Magazine/Journal)
Date: June 1, 1998
Publisher: Hoke Communications, Inc.
Volume: v29 Issue: n4 Page: p28(4)

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