Lobbying for increased sales. (Guaranty Federal Bank's use of its building lobby as a marketing tool): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on February 1, 1998. The length of the article is 2018 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Dallas, TX-based Guaranty Federal Bank FSB's innovative use of its building lobby was instrumental to the success of its consumer loan services department. Senior VP Robert D. Butler transformed the empty space into a series of 'retail boutiques' called the LoanPlace wherein customers can have their loan transaction in a customer-friendly environment. The LoanPlace was both ergonomically designed and theme park-inspired. Moreover, different types of loans were given identifiable monikers such as LearningLoans and HomeImpact Loans.

Citation Details
Title: Lobbying for increased sales. (Guaranty Federal Bank's use of its building lobby as a marketing tool)
Author: Katherine C. Berg
Publication:Bank Marketing (Magazine/Journal)
Date: February 1, 1998
Publisher: Bank Marketing Assn.
Volume: v30 Issue: n2 Page: p28(4)

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