Selling your cooperative. (marketing techniques for rural electric cooperatives): An article from: Management Quarterly
Book Details
Author(s)Garry Sayne
ISBN / ASINB0009892HA
ISBN-13978B0009892H8
AvailabilityAvailable for download now
Sales Rank9,632,491
MarketplaceUnited States 🇺🇸
Description
This digital document is an article from Management Quarterly, published by National Rural Electric Cooperative Association on March 22, 1998. The length of the article is 1703 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Rural electric cooperatives should learn the basics of successful selling for better consumer acceptance of their products and services. The key philosophy behind selling is to emphasize the viability of a cooperative as a competitor in an open market. Cooperatives need to convince the public of who they are, what they believe in and why they are the best energy service provider. However, cooperatives need to have credibility for their selling efforts to become successful. Credibility involves consistency in dealing with customers, delivering messages that are congruent with the cooperative's identity and establishing a common ground. Cooperatives should also enhance their skills in product selection and presentation, sales closing and customer followup to become effective sellers.
Citation Details
Title: Selling your cooperative. (marketing techniques for rural electric cooperatives)
Author: Garry Sayne
Publication:Management Quarterly (Magazine/Journal)
Date: March 22, 1998
Publisher: National Rural Electric Cooperative Association
Volume: v39 Issue: n1 Page: p21(3)
Distributed by Thomson Gale
From the supplier: Rural electric cooperatives should learn the basics of successful selling for better consumer acceptance of their products and services. The key philosophy behind selling is to emphasize the viability of a cooperative as a competitor in an open market. Cooperatives need to convince the public of who they are, what they believe in and why they are the best energy service provider. However, cooperatives need to have credibility for their selling efforts to become successful. Credibility involves consistency in dealing with customers, delivering messages that are congruent with the cooperative's identity and establishing a common ground. Cooperatives should also enhance their skills in product selection and presentation, sales closing and customer followup to become effective sellers.
Citation Details
Title: Selling your cooperative. (marketing techniques for rural electric cooperatives)
Author: Garry Sayne
Publication:Management Quarterly (Magazine/Journal)
Date: March 22, 1998
Publisher: National Rural Electric Cooperative Association
Volume: v39 Issue: n1 Page: p21(3)
Distributed by Thomson Gale
