Developing a magazine business plan.: An article from: Association Management

This digital document is an article from Association Management, published by American Society of Association Executives on July 1, 1998. The length of the article is 2196 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Business planning is imperative to the success of a publication. The business plan should inform staffers as to the publication's mission, activities, initiatives, and latest developments, according to Matthew J. Rowan of the Water Environment Federation which publishes a monthly magazine. Such a plan is even more important for an association which operates for profit and which has real competitors. Other useful techniques include bringing in outside consultants to provide an objective review of operations.

Citation Details
Title: Developing a magazine business plan.
Author: LaRonda R. Miller
Publication:Association Management (Magazine/Journal)
Date: July 1, 1998
Publisher: American Society of Association Executives
Volume: v50 Issue: n7 Page: p57(4)

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